JAKARTA, August 27, 2025 – August in Indonesia is often synonymous with races and competitions a month that celebrates the spirit of striving and achievement. That same determination resonates with those living with obesity or being overweight, whose daily challenge is a personal race to lose weight and reclaim their health. For Dyah Catur Wulansari, the journey started with a simple goal: to trim her belly and achieve an ideal body. But as the process unfolded, she discovered that losing weight was about more than just appearance it was about becoming the best version of herself and embracing a healthier, more fulfilling life.
Dyah then joined the Merdeka Dari Buncit Competition organized by LIGHTmeal LW12 (LIGHTweight 12) with its flagship product, LW12 Litofybe. This competition had started since July 2025. With her tenacity, discipline, and perseverance, she successfully lost more than 10kg in 30 days.
The “Merdeka dari Buncit” Competition has been running for two consecutive years, drawing thousands of enthusiastic participants. Throughout the challenge, contestants follow a 30-day diet program guided by the LIGHTcoach app, while also consuming LW12 Litofybe, a fiber drink from LIGHTmeal LW12 that helps meet daily fiber needs, supports healthy digestion, and prevents constipation. Beyond the promise of prizes, the competition serves as a powerful motivator inspiring participants to stay consistent, lose weight, and work toward becoming this year’s champion.
“We’ve held this competition annually, and the enthusiasm has always been remarkable,” said Anna Yesito Wibowo, Chief Marketing Officer of LIGHT Group, a 21-year pioneer in weight management and the parent company of LIGHTmeal LW12. “Beyond the excitement of winning prizes, participants are motivated by the shared experience joining the diet program together and competing in their weight-loss achievements. We’ve seen that doing it collectively yields very positive results. The program is supported by professional nutritionists and includes additional activities such as yoga sessions and engaging workshops led by experts from LIGHThouse Clinic. We truly admire the participants’ spirit for them, this isn’t just a diet, but a meaningful journey toward becoming the best version of themselves.”
LIGHTmeal LW12 offers a range of low-calorie, low-sugar food products designed to support healthy diet programs for the general public including patients of LIGHThouse Clinic and users of the LIGHTcoach diet app helping them maintain controlled calorie intake. The LIGHTmeal LW12 lineup includes Super Foods, such as Chia Oat, Zero Mie (Zero Noodles), Chia Choco Pudding, and Multigrain meals, as well as Super Drinks, featuring the fiber-rich Litofybe and the herbal drink Vinarmin, which helps strengthen the immune system. The range also includes the Litoprena diet supplement and a selection of Diet Tools, all available through LIGHThouse Clinic branches and major online marketplaces across Indonesia.
From Participants to a Supportive Community
One of the main attractions of the Merdeka dari Buncit competition is the strong sense of togetherness it fosters. Within the online group, participants share their progress, healthy recipes, photos of homemade lunch boxes, and even inspiring before-and-after videos.
“When I dieted alone, it often felt boring. But here, I have friends to share with every small achievement is celebrated, so I feel more motivated and never alone,” said Dyah, who successfully lost more than 10 kilograms after joining the program.
After the competition ends, participants are invited to join LIGHTbuddy, a community established by LIGHT Group that now includes more than 1,000 members. It serves as a space for discussion, motivation, and peer support, while also offering members exclusive access to LIGHT Group events and wellness programs.
Victory Day for “Merdeka dari Buncit” Participants
August 21, 2025, marked a long-awaited moment for participants of the Merdeka dari Buncit competition. After weeks of commitment and progress tracking, Dyah, Desinta, and Fajar were announced as the top three winners of Merdeka dari Buncit 2025, taking home a total prize of IDR 18 million.
While proud to stand on the winners’ podium, the participants shared that their greatest reward wasn’t the prize money it was achieving a healthier body and moving closer to their ideal Body Mass Index. For them, the true victory lies in embracing a sustainable, healthy lifestyle.
Happy Independence Month and congratulations on your freedom from belly fat!
About LIGHT Group
LIGHT Group is a comprehensive weight management and health solution provider in Indonesia. LIGHT Group, established in 2004, began with the LIGHThouse clinic for weight control services. To date, more than 100,000 patients are satisfied with the LIGHTweight program designed by dr. Grace Judio. In addition, LIGHT Group develops diet products (LIGHTmeal LW12) and diet coaching applications (LIGHTcoach), and Corporate Wellness (LIGHTcoach Corporate), as well as fat removal, bariatric surgery, and aesthetic surgery services through LIGHThouse Advanced. LIGHT Group also provides psychological therapies such as hypnotherapy, Cognitive Behaviour Therapy, and group therapy to help patients achieve ideal weight and a healthy lifestyle.
For further information, please contact:
LIGHT House Communications Team
utami.pratiwi@light-group.co
